Is it swag or schwag? Either way, we have some of it for our new Long Beach newspaper

After a few quick web searches, I’m still confused whether free promotional items are called “swag” or “schwag” and I will be the first to admit that I’m not the essential copy editor. (However, those web searches did reveal a definition to “schwag” that I have never heard before, though some of my friends who were in my college rock bands may have.)

That being said, check out this stuff, whatever it is supposed to be called …

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And here’s a shot of some of us (including Long Beach Register editor Paul Eakins and Long Beach Register publisher Ian Lamont) waiting for our staff photo to be taken last week. I think the child in the background was there with his mom checking out the scenery, though I haven’t met all of our interns yet. The interns all look so young to me now.

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rcurley

Dad. Journalist. Nerd. Music lover. Baseball fan. Puckhead.