A few weeks ago at one of our news meetings, Long Beach Register sports editor Bob Keisser asked me if I had seen that Sunday’s New York Times. It was a double-truck that spanned the front and back covers of the Times’ sports section.
It looked like this:
Bob said he wanted to do something similar for the Long Beach Register’s high school football preview coverage that would be published a few weeks later.
After getting the basic idea cleared – both philosophically and technically – by Orange County Register design gurus Helayne Perry and Brenda Shoun, the wheels were set in motion for us to try this in our Long Beach newspaper.
That’s when Bob began working LB Register designer Matt Murray. We ended up getting lots of helpful suggestions all across our design and photo teams, and what was published on Friday was fantastic! (But Bob and Matt were definitely the guys who made sure this happened and did the legwork.)
Let’s start by showing the front of the entire newspaper for that day and work our way back to the sports section.
Friday’s Long Beach Register cover was designed by Anna Berken, based upon a story idea by Bob. Here’s what it looked like:
Here’s a detail shot of the centerpiece:
The sports cover then looked like this:
But if you opened it up, it looked like this:
That’s the front and back cover of sports. Really fun!
Here is what the inside pages looked like for the rest of the playoff preview:
And that’s how the Long Beach Register “borrowed” an idea from the New York Times.