The evolution of lasvegassun.com’s homepage strategy — more importantly, does a nice design negatively impact traffic?
March 2, 2010
Dating back to our online team’s time in Lawrence, I’ve always had a nice friendship with John Temple. And shortly after our decision was made to come to Las Vegas to work with the Greenspun family of publications, John gave me lots of advice.
His advice that keeps proving to be correct time after time is that we should track and benchmark everything. About 15 or 16 months ago, I blogged about how we used that advice to keep tweaking our content strategy. By watching what our readers really do on our site — as opposed to what …
