Behind the launch of 702.tv
July 2, 2009
Shortly after our team had met Brian Greenspun, the Las Vegas Sun president and editor asked us if we could please work with him to figure out a way to inform those who didn’t want to be informed, or who didn’t even know they needed to be informed.
It was one of the most honorable things our team had ever been asked to accomplish.
Our answer to his request debuted a few weeks ago. It’s called 702.tv.
I would love to tell you we planned it on purpose, but it was just a coincidence that 702.tv formally launched on the exact same …
Our new billboard campaign: When marketing is more than just marketing
June 10, 2009
Like most newspapers and local news websites, the Las Vegas Sun and lasvegassun.com are more than a little challenged when it comes to marketing.
And because of our unique JOA here in Las Vegas, running lots of “house ads” in our print product isn’t the best option for us. (Not that it would be our best option even if we weren’t in a JOA.)
So, as former Greenspun Interactive publisher Chris Jennewein and I were putting together our 2009 budget last year, we worked hard to keep some marketing dollars in there.
About three months ago, the first part of our marketing campaign …
Metro columnist or great local blogger?
May 14, 2009
One of the coolest things about building a website for the Las Vegas Sun is that the Sun’s print edition is unlike any other newspaper in the country.
(I’ve gone into some detail about the uniqueness of the Sun’s print edition in this blog post, if you want more specifics.)
Each morning, typically, an eight-page Las Vegas Sun with no ads lands on driveways throughout this very sparkly part of the Mojave Desert.
Because of that limited amount of space in the print edition, think for a second about what’s not in our newspaper. Let me answer that for you — lots …
Sun’s Pulitzer-winning journalism was part of bigger vision
April 27, 2009
Many baseball players dream of hitting a walk-off home run to win the World Series. Some doctors dream of curing cancer. And my guess is there are at least few journalists who dream of winning a Pulitzer Prize.
Certainly journalists at the Las Vegas Sun shared those dreams, though they wouldn’t dare whisper it.
Those dreams were realized last week when it was announced that the Sun’s amazing investigative journalism into the construction deaths on the Las Vegas Strip had earned the Pulitzer Prize for Public Service.
But what made the award even more significant to me was that it …
Want an internship that might actually help you get a journalism job, even in this rotten economy?
March 23, 2009
UPDATE: We are no longer accepting applications for these positions. We are very grateful for the almost overwhelming interest/response.
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I know I am more than a little biased in regards to this subject, but I don’t think I’m going too far out on a limb when I say the Las Vegas Sun is easily one of the most interesting and innovative news operations in the United States. Maybe even the world.
So, how would you like to be a part of it? Even if just for the summer?
Our team at Greenspun Interactive is getting ready to staff up one of our “legendary” …
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