The Five Ps
November 24, 2008
When it comes to content that works really well on the Internet, or at least that drives a lot of pageviews, I’ve always thought it comes down to the Five Ps:
* Passions — People go to the web to find out more about the things they love. Whether they love to travel, or love to shop, or love shoes, or love the Kansas Jayhawks, or love gadgets, or whatever, the Internet is awesome at helping you find out almost everything you could want to know about your favorite things.
* Practical — Movie showtimes. What restaurants are open right now? Which …
More wisdom from William Allen White
November 3, 2008
My friends, colleagues, anyone who has ever visited my office at either Washingtonpost.Newsweek Interactive or at Greenspun Interactive, and those who have heard me speak at conferences, and even casual acquaintances, usually figure out that I love William Allen White.
I probably mention his name and his work in way too many of the conversations I have about journalism. But I can’t help it because I think we still can learn from him.
White was the Pulitzer Prize-winning editor of The Emporia Gazette. He was not only an amazingly in-touch journalist, he was a visionary who fully grasped the many different …
