Looking for interns for the Fall
August 11, 2009
This is basically a re-post of a blog that I wrote last Spring, and the reason for the re-post is simple: We’re looking for a few talented interns to join our team for the Fall and through the Winter.
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Greenspun Interactive is looking for interns who want to get real-world, practical experience with coverage of local news and business, and entertainment (yes, that means The Strip, the celebrity side of Las Vegas and our city’s crazy club scene).
What does that really mean? It means we’re looking for at least a couple of people to help us on the news side of …
UFC: Las Vegas’ major-league sports franchise
August 3, 2009
When our team at Greenspun Interactive was trying to figure out our sports strategy for the then-very-new Las Vegas Sun website in the summer of 2008, we knew we were dealing with a much different market than we had at previous newspapers.
But one thing was clear: Former kusports.com editor Andy Samuelson knew we needed to cover Ultimate Fighting Championship — better known simply as just the UFC.
I knew nothing about UFC at the time, and what I did know had me raising my eyebrows.
Now that I’ve been living in Las Vegas for a year, I understand it a …
A couple of interesting videos from 702.tv
July 21, 2009
This past week, the crew at 702.tv produced two videos (well, they produced a ton of videos, but two I wanted to share on my blog) that I think will interest folks outside of Las Vegas.
It seems like for as long as I can remember people think our team has been pushing the envelope. Well, to be honest, when you typically work at a newspaper, it doesn’t take a whole lot to push things.
:)
But we posted a video (that also ran on our over-the-air television show) that even made me queasy.
The title of the video says it all: Live Lobster …
Behind the launch of 702.tv
July 2, 2009
Shortly after our team had met Brian Greenspun, the Las Vegas Sun president and editor asked us if we could please work with him to figure out a way to inform those who didn’t want to be informed, or who didn’t even know they needed to be informed.
It was one of the noblest things our team had ever been asked to accomplish.
Our answer to his request debuted a few weeks ago. It’s called 702.tv.
I would love to tell you we planned it on purpose, but it was just a coincidence that 702.tv formally launched on the exact same day …
Our new billboard campaign: When marketing is more than just marketing
June 10, 2009
Like most newspapers and local news websites, the Las Vegas Sun and lasvegassun.com are more than a little challenged when it comes to marketing.
And because of our unique JOA here in Las Vegas, running lots of “house ads” in our print product isn’t the best option for us. (Not that it would be our best option even if we weren’t in a JOA.)
So, as former Greenspun Interactive publisher Chris Jennewein and I were putting together our 2009 budget last year, we worked hard to keep some marketing dollars in there.
About three months ago, the first part of our marketing campaign …
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