Using evergreen databases and guides with weekly narrative content
November 13, 2009
Our team has always been known for building lots and lots of databases. Or at least we get asked about them a lot.
Though we’re probably best known for our sports databases, some of my favorites from the past have been things like our restaurant health-inspection reports and state legislature voting records from our time at The Topeka Capital-Journal in the early part of this decade.
Don’t try to find those DBs — they’re long gone from cjonline.com. 
I’ve long said that five things really push traffic on the web: content that people are passionate about, practical information, playful/fun things, personal …
