UFC: Las Vegas’ major-league sports franchise
August 3, 2009
When our team at Greenspun Interactive was trying to figure out our sports strategy for the then-very-new Las Vegas Sun website in the summer of 2008, we knew we were dealing with a much different market than we had at previous newspapers.
But one thing was clear: Former kusports.com editor Andy Samuelson knew we needed to cover Ultimate Fighting Championship — better known simply as just the UFC.
I knew nothing about UFC at the time, and what I did know had me raising my eyebrows.
Now that I’ve been living in Las Vegas for a year, I understand it a …
