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Behind the launch of 702.tv
July 2, 2009

Shortly after our team had met Brian Greenspun, the Las Vegas Sun president and editor asked us if we could please work with him to figure out a way to inform those who didn’t want to be informed, or who didn’t even know they needed to be informed.

It was one of the noblest things our team had ever been asked to accomplish.

Our answer to his request debuted a few weeks ago. It’s called 702.tv.

I would love to tell you we planned it on purpose, but it was just a coincidence that 702.tv formally launched on the exact same day …