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The Five Ps
November 24, 2008

When it comes to content that works really well on the Internet, or at least that drives a lot of pageviews, I’ve always thought it comes down to the Five Ps:

* Passions — People go to the web to find out more about the things they love. Whether they love to travel, or love to shop, or love shoes, or love the Kansas Jayhawks, or love gadgets, or whatever, the Internet is awesome at helping you find out almost everything you could want to know about your favorite things.

* Practical — Movie showtimes. What restaurants are open right now? Which …