Our team’s first big editorial project at The Washington Post: A collaboration with the finance desk for a detailed look at teen shopping
June 4, 2007
Back in January, I got this really cool e-mail over the weekend from Sandy Sugawara, who is the AME for financial news at The Washington Post. Sandy’s note basically recalled a conversation she had with her 13-year-old daughter and her friends about shopping and how stores like Abercrombie, The Gap, Hollister and even Nordstrom must be doing.
Sandy was impressed with not only how perceptive they were, but how — in many ways — what they were saying was right on with what was really happening with those businesses.
From there, we exchanged e-mails on how we could try to tell …
